Customer Value, Acquisition, and Retention
Completed by Sufyan Amani Khan
March 5, 2026
4 hours (approximately)
Sufyan Amani Khan's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Return On Investment
- Category: Customer Retention
- Category: Loyalty Programs
- Category: Customer Acquisition Management
- Category: Customer Data Management
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Customer Relationship Building
- Category: Brand Loyalty
- Category: Marketing Effectiveness
- Category: Predictive Modeling
