Data Analytics Methods for Marketing
Completed by Carlos Kareem Blas Yrupailla
September 1, 2025
12 hours (approximately)
Carlos Kareem Blas Yrupailla's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Model Evaluation
- Category: Customer Analysis
- Category: Marketing Strategy and Techniques
- Category: Conversion Funnel Analysis
- Category: Marketing
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Marketing Planning
- Category: A/B Testing
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Customer Insights
