Customer Value, Acquisition, and Retention
Completed by Prosenjit Ghosh
August 4, 2025
4 hours (approximately)
Prosenjit Ghosh's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Analysis
- Category: Equities
- Category: Customer Retention
- Category: Data-Driven Marketing
- Category: Customer Insights
- Category: Customer Data Management
- Category: Marketing Strategies
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Relationship Management
- Category: Marketing Effectiveness
- Category: Growth Strategies
