The Marketing Plan
Completed by ezequiel andrade
December 28, 2025
16 hours (approximately)
ezequiel andrade's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Customer Analysis
- Category: Marketing Management
- Category: Performance Measurement
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Integrated Marketing Communications
- Category: Marketing Communications
- Category: Performance Metric
- Category: Financial Management
- Category: Customer Retention
- Category: Planning
- Category: Market Analysis
