Google Ads for Beginners
Completed by James Daviau
July 5, 2025
2 hours (approximately)
James Daviau's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Paid media
- Category: Keyword Research
- Category: Return On Investment
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Marketing
- Category: Advertising Campaigns
- Category: Digital Advertising
- Category: Advertising
- Category: Campaign Management
- Category: Online Advertising
- Category: Pay Per Click Advertising
