Product Management: Initial Product Strategy and Plan
Completed by GRISEL CAROLINA MARTINEZ CHAVEZ
June 30, 2026
18 hours (approximately)
GRISEL CAROLINA MARTINEZ CHAVEZ's account is verified. Coursera certifies their successful completion of Product Management: Initial Product Strategy and Plan
What you will learn
Identify the product concept using tools and techniques
Perform a product external assessment and internal assessment and record your findings in a SWOT template
Analyze market and solution requirements and develop a market requirements document (MRD)
Develop a product roadmap and perform a financial analysis using a business case
Skills you will gain
- Category: Prioritization
- Category: Competitive Analysis
- Category: Product Management
- Category: Market Opportunities
- Category: Product Strategy
- Category: Product Lifecycle Management
- Category: Risk Mitigation
- Category: Product Planning
- Category: Risk Management
- Category: Market Analysis
- Category: Agile Product Development
- Category: Requirements Analysis
