Media Relations and Crisis Management
Completed by Lucinda Bentley
October 15, 2025
28 hours (approximately)
Lucinda Bentley's account is verified. Coursera certifies their successful completion of Media Relations and Crisis Management
What you will learn
The core principles and strategies for effective crisis communication for different types of crises
How to initiate and maintain beneficial relationships with various media outlets and how to leverage those relationships in times of crisis
How to develop a crisis communication plan that integrates media relations and AI capabilities for both internal and external communication
Skills you will gain
- Category: Media Relations
- Category: Real Time Data
- Category: Stakeholder Communications
- Category: AI literacy
- Category: Strategic Communication
- Category: Communication Strategies
- Category: Internal Communications
- Category: AI Integrations
- Category: Public Relations
- Category: Crisis Management
- Category: Media Strategy
- Category: Communication Planning
