Programmatic Advertising
Completed by Iryna Virych
August 22, 2020
11 hours (approximately)
Iryna Virych's account is verified. Coursera certifies their successful completion of Programmatic Advertising
What you will learn
Execute native advertising campaigns in Taboola
How to target native ad campaigns to desired audiences
Use free tools to actively gather news coverage for native advertising
Develop content seeding strategies through incentive programs
Skills you will gain
- Category: Data-Driven Marketing
- Category: Contextual Advertising
- Category: Target Audience
- Category: Digital Media Strategy
- Category: Earned Media
- Category: Media Buying
- Category: Business Ethics
- Category: Data Ethics
- Category: Google Ads
- Category: Paid media
- Category: Content Strategy
- Category: Advertising Campaigns
