Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Yoke Hwee Tan
December 5, 2017
18 hours (approximately)
Yoke Hwee Tan's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Marketing Planning
- Category: Marketing Management
- Category: Marketing
- Category: Social Media
- Category: Content Marketing
- Category: Digital Marketing Campaigns
- Category: Social Media Campaigns
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Social Media Marketing
- Category: Strategic Marketing
- Category: Social Media Strategy
