Introduction to Generative Engine Optimization (GEO)
Completed by Jack Rossely
February 21, 2026
8 hours (approximately)
Jack Rossely's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Performance Measurement
- Category: Generative AI
- Category: Content Optimization
- Category: Gemini
- Category: Prompt Engineering
- Category: AI Personalization
- Category: Lead Generation
- Category: Web Analytics and SEO
- Category: Google Gemini
- Category: Responsible AI
- Category: Content Creation
- Category: Large Language Modeling
