Buyer Decision Making: Behaviour, Influence And Ethics
Completed by RABI SHANKAR DAS
September 7, 2026
8 hours (approximately)
RABI SHANKAR DAS's account is verified. Coursera certifies their successful completion of Buyer Decision Making: Behaviour, Influence And Ethics
What you will learn
Analyse how cognitive bias and assumptions affect buyer decisions.
Apply decision-making and problem-solving techniques to sales situations.
Explain how behavioural economics principles influence buyer confidence and hesitation.
Use framing, anchoring and evidence to clarify value ethically.
Skills you will gain
- Category: Persuasive Communication
- Category: Negotiation
- Category: Critical Thinking and Problem Solving
- Category: Stakeholder Engagement
- Category: Marketing Psychology
- Category: Problem Solving
- Category: Stakeholder Communications
- Category: Sales
- Category: Influencing
- Category: Trustworthiness
- Category: Decision Making
- Category: Business Ethics
