The "What" of the Marketing Strategy
Completed by Jessica Owens
October 29, 2024
3 hours (approximately)
Jessica Owens's account is verified. Coursera certifies their successful completion of The "What" of the Marketing Strategy
What you will learn
Understand the marketing process
Develop marketing strategies
Implement and measure marketing initiatives
Skills you will gain
- Category: Customer Engagement
- Category: Cross-Channel Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Consumer Behaviour
- Category: Strategic Marketing
- Category: Marketing Effectiveness
- Category: Marketing Planning
- Category: Marketing Strategy and Techniques
- Category: Branding
- Category: Marketing Management
- Category: Marketing
- Category: Performance Measurement

