Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by ALEXIA CHRISTIANE JULIETTE LEFEBVRE BASEDOW
October 20, 2018
18 hours (approximately)
ALEXIA CHRISTIANE JULIETTE LEFEBVRE BASEDOW's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Communication Strategies
- Category: MarTech
- Category: Digital Marketing
- Category: AI Personalization
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Media and Communications
- Category: Digital Media Strategy
- Category: Strategic Communication
- Category: Integrated Marketing Communications
- Category: Data-Driven Marketing
- Category: Cross-Channel Marketing
