Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Franklin Almeida
October 18, 2020
18 hours (approximately)
Franklin Almeida's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Personalized Campaigns
- Category: Digital Media Strategy
- Category: Media and Communications
- Category: Marketing Analytics
- Category: Marketing Channel
- Category: Data-Driven Decision-Making
- Category: Data-Driven Marketing
- Category: Communication Strategies
- Category: Online Advertising
- Category: MarTech
- Category: Strategic Communication
- Category: Marketing Automation
