Attract and Engage Customers with Digital Marketing
Completed by Luke Vairin
July 28, 2025
14 hours (approximately)
Luke Vairin's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Persona Development
- Category: Advertising Campaigns
- Category: Keyword Research
- Category: Content Optimization
- Category: Digital Advertising
- Category: Marketing Strategy and Techniques
- Category: Google Ads
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Digital Marketing
