Search Engine Marketing
Completed by Sidra Naseem
December 17, 2025
15 hours (approximately)
Sidra Naseem's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Marketing Automation
- Category: Google Analytics
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Campaign Management
- Category: Advertising
- Category: Media Buying
- Category: Pay Per Click Advertising
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Marketing
- Category: Online Advertising
