Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Valle Valmaseda Amezaga
December 10, 2015
18 hours (approximately)
Valle Valmaseda Amezaga's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Marketing Automation
- Category: Journey Mapping
- Category: Digital Marketing
- Category: MarTech
- Category: Strategic Communication
- Category: Media and Communications
- Category: Data-Driven Decision-Making
- Category: Personalized Campaigns
- Category: AI Personalization
- Category: Communication Strategies
- Category: Digital Media Strategy
