Strategic Brand Management
Completed by Romaric Lorenzo NEKINGANODJI
February 20, 2025
33 hours (approximately)
Romaric Lorenzo NEKINGANODJI's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Consumer Behaviour
- Category: Portfolio Management
- Category: Brand Marketing
- Category: Brand Strategy
- Category: Brand Awareness
- Category: Product Lifecycle Management
- Category: Strategic Marketing
- Category: Marketing Management
- Category: Integrated Marketing Communications
- Category: Value Propositions
- Category: Business Valuation
- Category: Cross-Channel Marketing
