Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Jairo Alexander Morales Malo
November 26, 2015
18 hours (approximately)
Jairo Alexander Morales Malo's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Communications
- Category: Integrated Marketing Communications
- Category: Digital Media Strategy
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: MarTech
- Category: Cross-Channel Marketing
- Category: Journey Mapping
- Category: Social Media
- Category: Marketing Automation
- Category: Consumer Behaviour
- Category: Data-Driven Marketing
