Sustainable Marketing and Consumer Trends
Completed by Gourav Chakraborty
September 19, 2025
19 hours (approximately)
Gourav Chakraborty's account is verified. Coursera certifies their successful completion of Sustainable Marketing and Consumer Trends
What you will learn
Create a marketing strategy that supports a circular business model.
Identify key motivators and barriers that influence sustainable consumer behavior.
Discover how a company's purpose, values, and messaging shape a sustainability-aligned brand.
Apply knowledge of policy, market trends, and traceability tools to develop sustainability messaging.
Skills you will gain
- Category: Environmental Social And Corporate Governance (ESG)
- Category: Engineering Management
- Category: Marketing Communications
- Category: Branding
- Category: Regulatory Compliance
- Category: Data-Driven Marketing
- Category: Law, Regulation, and Compliance
- Category: Customer Engagement
- Category: Regulatory Requirements
- Category: Sustainability Standards
- Category: Digital Marketing
- Category: Environmental Issue
