AI for Executives: AI for Customer Relationship Management
Completed by Ewa Sitek
February 18, 2026
5 hours (approximately)
Ewa Sitek's account is verified. Coursera certifies their successful completion of AI for Executives: AI for Customer Relationship Management
What you will learn
Build unified customer profiles; apply predictive analytics for churn, next-best-action, and customer lifetime value.
Design personalized engagement using recommendations, intelligent virtual assistants, and LLM-powered support.
Implement responsible AI in CRM—privacy, security, fraud prevention—and create an executive roadmap aligned to business goals and change management.
Skills you will gain
- Category: Personalized Service
- Category: AI Enablement
- Category: Customer experience improvement
- Category: Customer Data Management
- Category: Personalized Campaigns
- Category: Sales Enablement
- Category: Network Model
- Category: Customer Insights
- Category: LLM Application
- Category: AI Personalization
- Category: Customer Engagement
- Category: User Feedback
