Analytics, ROI, and Evaluation
Completed by Robert Rangel Gomes
November 5, 2025
11 hours (approximately)
Robert Rangel Gomes's account is verified. Coursera certifies their successful completion of Analytics, ROI, and Evaluation
What you will learn
Master KPIs and metrics for optimized business performance.
Improve marketing funnels to boost conversions.
Leverage Crazy Egg and Google Analytics for data-driven insights.
Maximize ROI with effective campaign strategies.
Skills you will gain
- Category: Digital Analysis
- Category: Marketing
- Category: Marketing Analytics
- Category: Analytics
- Category: Performance Measurement
- Category: Data-Driven Decision-Making
- Category: Data-Driven Marketing
- Category: Business Metrics
- Category: Performance Metric
- Category: Marketing Effectiveness
- Category: Return On Investment
- Category: Key Performance Indicators (KPIs)
