GenAI for Digital Marketing Specialists
Completed by Lisa Eichelberger
June 2, 2025
2 hours (approximately)
Lisa Eichelberger's account is verified. Coursera certifies their successful completion of GenAI for Digital Marketing Specialists
What you will learn
Understand the core functions of GenAI in digital marketing, distinguish it from traditional approaches, and identify its strengths and weaknesses.
Review case studies and assess the impact of GenAI on digital marketing operations, integrating best practices into your workflow.
Address ethical considerations, including bias, equity, data confidentiality, and security, while using GenAI tools.
Skills you will gain
- Category: Data Ethics
- Category: Marketing Analytics
- Category: Data-Driven Marketing
- Category: Responsible AI
- Category: Data Analysis
- Category: Generative AI
- Category: Brand Strategy
- Category: Content Creation
- Category: Branding
- Category: Content Marketing
- Category: Brand Management
