The Business of Product Management II
Completed by Heidi Ransom
August 19, 2023
13 hours (approximately)
Heidi Ransom's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Category: Initiative and Leadership
- Category: Customer Analysis
- Category: Financial Statements
- Category: Customer experience improvement
- Category: Product Planning
- Category: Financial Analysis
- Category: Financial Acumen
- Category: Commercialization
- Category: Product Roadmaps
- Category: Business Metrics
- Category: Product Management
- Category: Customer Retention
