Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Dana Williams
August 26, 2026
18 hours (approximately)
Dana Williams's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Social Media
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
- Category: Data Ethics
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Personalized Campaigns
- Category: Strategic Communication
- Category: AI Personalization
- Category: Marketing Analytics
- Category: Marketing Automation
- Category: Data-Driven Marketing
