Foundations of Sports Marketing
Completed by Carlos Xavier Ferreira da Costa
January 23, 2026
19 hours (approximately)
Carlos Xavier Ferreira da Costa's account is verified. Coursera certifies their successful completion of Foundations of Sports Marketing
What you will learn
Understand the principles and emotional drivers of sports marketing
Identify key actors and dynamics in the sports marketing ecosystem
Apply KPIs and ROI to evaluate campaign effectiveness
Skills you will gain
- Category: Price Negotiation
- Category: Strategic Partnership
- Category: Data Analysis
- Category: Marketing
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: Return On Investment
- Category: Branding
- Category: Brand Management
- Category: Key Performance Indicators (KPIs)
- Category: Public Relations
- Category: Digital Marketing
