Foundations of Sports Marketing
Completed by Carlos Xavier Ferreira da Costa
January 23, 2026
19 hours (approximately)
Carlos Xavier Ferreira da Costa's account is verified. Coursera certifies their successful completion of Foundations of Sports Marketing
What you will learn
Understand the principles and emotional drivers of sports marketing
Identify key actors and dynamics in the sports marketing ecosystem
Apply KPIs and ROI to evaluate campaign effectiveness
Skills you will gain
- Category: Marketing Analytics
- Category: Emotional Intelligence
- Category: Marketing Strategy and Techniques
- Category: Strategic Partnership
- Category: Data Analysis
- Category: Creative Thinking
- Category: Advertising
- Category: Marketing
- Category: Customer Engagement
- Category: Return On Investment
- Category: Branding
- Category: Consumer Behaviour
