Google Ads for Beginners
Completed by Luana Sousa Costa
November 18, 2025
2 hours (approximately)
Luana Sousa Costa's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Google Ads
- Category: Target Audience
- Category: Return On Investment
- Category: Online Advertising
- Category: Campaign Management
- Category: Digital Advertising
- Category: Marketing
- Category: Pay Per Click Advertising
- Category: Advertising Campaigns
- Category: Advertising
- Category: Keyword Research
- Category: Paid media
