GenAI for PR Specialists
Completed by Michaela Goebig
May 12, 2025
2 hours (approximately)
Michaela Goebig's account is verified. Coursera certifies their successful completion of GenAI for PR Specialists
What you will learn
Identify the capabilities of GenAI for PR specialists across basic role-specific functions.
Experiment with AI tools for PR to determine how they can streamline your work as a PR professional.
Compare and contrast the risks, challenges, and ethical considerations of using GenAI in PR functions in the workplace.
Skills you will gain
- Category: Crisis Management
- Category: Responsible AI
- Category: Team Leadership
- Category: Public Relations
- Category: Marketing and Public Relations
- Category: Prompt Engineering
- Category: Content Creation
- Category: AI Personalization
- Category: Personalized Campaigns
