Advanced Google Analytics - A Practical Guide
Completed by Laura Bousman
January 18, 2026
15 hours (approximately)
Laura Bousman's account is verified. Coursera certifies their successful completion of Advanced Google Analytics - A Practical Guide
What you will learn
Set up and customize Google Analytics 4 for accurate, actionable insights tailored to your business
Analyze user behavior through advanced metrics like funnel exploration, path analysis, and event tracking
Implement attribution models to evaluate marketing channel contributions and optimize campaigns
Create and use custom dimensions, calculated metrics, and filters to refine data analysis
Skills you will gain
- Category: Data-Driven Marketing
- Category: Digital Analysis
- Category: Data Validation
- Category: Data Quality
- Category: Data Literacy
- Category: Event Monitoring
- Category: Reconciliation
- Category: Campaign Planning
- Category: Dashboard Creation
- Category: grep
- Category: Data Collection
- Category: Conversion Funnel Analysis
