Introduction to Public Relations
Completed by Christian Bongiorno
August 14, 2025
26 hours (approximately)
Christian Bongiorno's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Generative AI
- Category: Media Strategy
- Category: Campaign Planning
- Category: AI literacy
- Category: Public Relations
- Category: Target Audience
- Category: Media Relations
- Category: Performance Metric
- Category: Ethical Standards And Conduct
- Category: Marketing and Public Relations
- Category: Strategic Communication
- Category: Program Evaluation
