Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Chao-Chih Chen
March 13, 2018
18 hours (approximately)
Chao-Chih Chen's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Social Media
- Category: Marketing Channel
- Category: Cross-Channel Marketing
- Category: Journey Mapping
- Category: Communication Strategies
- Category: MarTech
- Category: AI Personalization
- Category: Personalized Campaigns
- Category: Marketing Strategies
- Category: Data-Driven Decision-Making
- Category: Digital Marketing
- Category: Media and Communications
