Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Bruce Mac Nair
October 8, 2015
18 hours (approximately)
Bruce Mac Nair's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Content Marketing
- Category: Data-Driven Marketing
- Category: Search Engine Optimization
- Category: Social Media Marketing
- Category: Content Strategy
- Category: Marketing Management
- Category: Strategic Marketing
- Category: Marketing Planning
- Category: Web Analytics and SEO
- Category: Marketing
- Category: Direct Marketing
- Category: Digital Media Strategy
