The Marketing Plan
Completed by Aurora Velásquez
July 14, 2020
16 hours (approximately)
Aurora Velásquez's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Metric
- Category: Performance Measurement
- Category: Integrated Marketing Communications
- Category: Planning
- Category: Marketing Channel
- Category: Marketing Management
- Category: Financial Management
- Category: Marketing Communications
- Category: Customer Analysis
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Market Research
