Assess for Success: Marketing Analytics and Measurement
Completed by Anthony Lester D. Lim
August 7, 2022
18 hours (approximately)
Anthony Lester D. Lim's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Paid media
- Category: Marketing Analytics
- Category: Marketing Planning
- Category: Data Presentation
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Data-Driven Marketing
- Category: Return On Investment
