From Likes to Leads: Interact with Customers Online
Completed by Luca Rojas Weder
April 3, 2025
20 hours (approximately)
Luca Rojas Weder's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Strategy
- Category: Content Scheduling
- Category: Digital Media Strategy
- Category: Social Media Campaigns
- Category: Brand Management
- Category: Driving engagement
- Category: Social Media Content
- Category: Social Media Management
- Category: Customer Engagement
- Category: Content Creation
- Category: Drive Engagement
- Category: Content Performance Analysis
