Integrated and Strategic Communication Campaigns
Completed by Sitoshna Nayak
April 7, 2026
6 hours (approximately)
Sitoshna Nayak's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Corporate Communications
- Category: Public Relations
- Category: Promotional Strategies
- Category: Target Audience
- Category: Branding
- Category: Media Strategy
- Category: Marketing Communications
- Category: Strategic Communication
- Category: Communication Planning
- Category: Stakeholder Communications
- Category: Campaign Planning
- Category: Advertising Campaigns
