From Likes to Leads: Interact with Customers Online
Completed by JULIA ESTHER HILARION MADARIAGA
July 10, 2025
20 hours (approximately)
JULIA ESTHER HILARION MADARIAGA's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Customer Engagement
- Category: Brand Management
- Category: Social Media Content
- Category: Content Scheduling
- Category: Advertising Campaigns
- Category: Digital Media Strategy
- Category: Social Media Management
- Category: Branding
- Category: Paid media
- Category: Brand Awareness
- Category: Drive Engagement
- Category: Social Media Campaigns
