Advanced Google Analytics - A Practical Guide
Completed by Jason D'souza
October 2, 2025
15 hours (approximately)
Jason D'souza's account is verified. Coursera certifies their successful completion of Advanced Google Analytics - A Practical Guide
What you will learn
Set up and customize Google Analytics 4 for accurate, actionable insights tailored to your business
Analyze user behavior through advanced metrics like funnel exploration, path analysis, and event tracking
Implement attribution models to evaluate marketing channel contributions and optimize campaigns
Create and use custom dimensions, calculated metrics, and filters to refine data analysis
Skills you will gain
- Category: Event Monitoring
- Category: Campaign Planning
- Category: Digital Analysis
- Category: Data-Driven Marketing
- Category: Reconciliation
- Category: Dashboard Creation
- Category: grep
- Category: Data Collection
- Category: Data Validation
- Category: Data Quality
- Category: Data Literacy
- Category: Conversion Funnel Analysis
