Introduction to Strategic Brand Management
Completed by Debarchana Roychowdhury
November 5, 2024
16 hours (approximately)
Debarchana Roychowdhury's account is verified. Coursera certifies their successful completion of Introduction to Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: B2B Sales
- Category: Brand Strategy
- Category: Brand Marketing
- Category: Business Valuation
- Category: Portfolio Management
- Category: Competitive Analysis
- Category: Plan Execution
- Category: Business-To-Consumer
- Category: Business Strategy
- Category: Branding
- Category: Brand Management
- Category: Strategic Marketing
