Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Matthew Young
May 1, 2017
18 hours (approximately)
Matthew Young's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Social Media
- Category: Cross-Channel Marketing
- Category: Marketing Strategies
- Category: Communication Strategies
- Category: Marketing Channel
- Category: AI Personalization
- Category: Strategic Communication
- Category: MarTech
- Category: Journey Mapping
- Category: Marketing Automation
- Category: Integrated Marketing Communications
- Category: Data-Driven Marketing
