State of the global industry (fans, revenue, technology)
Completed by Angel Verdugo Rivera
July 11, 2026
14 hours (approximately)
Angel Verdugo Rivera's account is verified. Coursera certifies their successful completion of State of the global industry (fans, revenue, technology)
What you will learn
Explore how the global sports industry evolved from traditional business models to diversified, data-centric ecosystems.
Understand how fan behavior, generational change, and connected consumption are reshaping sports business strategies.
Discover how technology, tracking systems, and AI are transforming performance, fan engagement, and industry growth.
Skills you will gain
- Category: Commercialization
- Category: Emerging Technologies
- Category: Demography
- Category: Augmented and Virtual Reality (AR/VR)
- Category: Consumer Behaviour
- Category: Market Dynamics
- Category: Target Audience
- Category: Marketing Analytics
- Category: Innovation
- Category: Business Transformation
- Category: Driving engagement
- Category: Revenue Management
