Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Samantha Ling
March 12, 2018
18 hours (approximately)
Samantha Ling's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: MarTech
- Category: Journey Mapping
- Category: Marketing Automation
- Category: AI Personalization
- Category: Digital Marketing
- Category: Strategic Communication
- Category: Data-Driven Decision-Making
- Category: Digital Media Strategy
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Social Media
- Category: Personalized Campaigns
