Attract and Engage Customers with Digital Marketing
Completed by Muhammad Usman Haider
December 12, 2025
14 hours (approximately)
Muhammad Usman Haider 's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Marketing
- Category: Target Audience
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Google Ads
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Digital Advertising
- Category: Keyword Research
- Category: Content Optimization
- Category: Persona Development
