AI Agents 101: Tools for Marketing & Business
Completed by Maximiliano Carvalho
June 5, 2026
6 hours (approximately)
Maximiliano Carvalho's account is verified. Coursera certifies their successful completion of AI Agents 101: Tools for Marketing & Business
What you will learn
Build and deploy custom AI agents using tools like ChatGPT, Gemini, and ElevenLabs to streamline marketing workflows.
Apply prompt engineering techniques to guide agent behavior, automate content creation, and personalize customer experiences.
Identify ethical risks in AI agent deployment and implement responsible guardrails and monitoring strategies.
Skills you will gain
- Category: Marketing Analytics
- Category: Business Ethics
- Category: Artificial Intelligence and Machine Learning (AI/ML)
- Category: Agentic systems
- Category: Interactive Data Visualization
- Category: Customer experience improvement
- Category: Creativity
- Category: Generative AI
- Category: Strategic Marketing
- Category: Marketing Strategies
- Category: Content Creation
- Category: Automation
