Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Lalitha Edupally
July 31, 2017
18 hours (approximately)
Lalitha Edupally's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Online Advertising
- Category: Marketing Communications
- Category: Data-Driven Marketing
- Category: Data-Driven Decision-Making
- Category: Cross-Channel Marketing
- Category: Marketing Strategies
- Category: MarTech
- Category: Personalized Campaigns
- Category: Journey Mapping
- Category: Strategic Communication
- Category: Social Media
- Category: Marketing Channel
