Digital and Marketing Asset Management Essentials
Completed by Stef Prein
February 11, 2026
9 hours (approximately)
Stef Prein's account is verified. Coursera certifies their successful completion of Digital and Marketing Asset Management Essentials
What you will learn
Define the role of DAM in modern business ecosystems
Identify core technology services across the DAM lifecycle
Evaluate DAM maturity and align it with business needs
Skills you will gain
- Category: Data Architecture
- Category: Content Management
- Category: Enterprise Architecture
- Category: Digital Content
- Category: Marketing Collateral
- Category: Software As A Service
- Category: Asset Management
- Category: Metadata Management
- Category: Information Architecture
- Category: Brand Management
- Category: Digital Assets
- Category: Data Management
