Strategies for Paid Campaigns
Completed by Sidra Naseem
December 18, 2025
11 hours (approximately)
Sidra Naseem's account is verified. Coursera certifies their successful completion of Strategies for Paid Campaigns
What you will learn
Master paid campaigns and CRO to drive business growth and customer engagement
Optimize landing pages with Unbounce and persuasion principles for higher conversions
Leverage dynamic ads on Facebook and Instagram for maximum ROI
Implement advanced bidding strategies and track performance using Google Analytics
Skills you will gain
- Category: Budgeting
- Category: Google Analytics
- Category: Conversion Funnel Analysis
- Category: Google Ads
- Category: Bidding
- Category: Pay Per Click Advertising
- Category: Paid media
- Category: Online Advertising
- Category: Meta Ads Manager
- Category: Digital Marketing
- Category: Marketing Budgets
- Category: Digital Advertising
