Market Research: Analyze, Forecast & Apply
Completed by Deivid Nunes Silva
May 18, 2026
8 hours (approximately)
Deivid Nunes Silva's account is verified. Coursera certifies their successful completion of Market Research: Analyze, Forecast & Apply
What you will learn
Analyze consumer behavior and customer needs using appropriate market research approaches.
Apply demand forecasting, pricing research, and test marketing to predict market responses.
Design research using suitable data sources, methodologies, sampling, analysis, and reporting.
Skills you will gain
- Category: Demand Planning
- Category: Market Research
- Category: Market Analysis
- Category: Research Design
- Category: Forecasting
- Category: Product Testing
- Category: Decision Making
- Category: Analysis
- Category: Research Methodologies
- Category: Customer Analysis
- Category: Marketing
- Category: Business Research
