Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Mathieu Olivier Sébastien Maréchal
February 6, 2016
18 hours (approximately)
Mathieu Olivier Sébastien Maréchal's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Strategic Marketing
- Category: Content Strategy
- Category: Search Engine Optimization
- Category: Social Media Marketing
- Category: Marketing Management
- Category: Direct Marketing
- Category: Social Media
- Category: Digital Brand Strategy
- Category: Digital Media Strategy
- Category: Marketing Strategies
- Category: Search Engine Marketing
- Category: Digital Marketing
